CORE VALUES

Passion

When you do what you love, the energy is contagious. Feed Your Soul is passionate about doing what matters. For us, this means feeding those we love and giving back to our community and the world around us. 

Integrity

We are here to earn your trust and your loyalty. We care about the ingredients we use, the people we employ and the relationships we create. When you enter our bakery, our café or purchase one of our online treats, we welcome you as family.

Persistence

If we had a cookie for every time someone told us “no”… Some call it tenacity. Some call it delusional optimism. We have taken steps forward and steps backward. They only made us stronger. They made us who we are. They made us understand the importance of doing what feeds your soul. 

Gratitude

Feed Your Soul is truly a sum of its parts. We are grateful for our team and we are grateful for YOU. We are grateful to be alive and to do what we love.

Optimism

We start each day with ambition and hope. We know that anything is possible and every step leads us closer to our goals.